Here’s a austere and fun McDonald’s battle from Leo Burnett Dubai promoting the quick-food restraints style of language benefit, screening innumerable font getting just so what they like in a McDonald’s bag. (Not McDonald’s food, mind you, even if you get the point.)
And that’s a key that the robot is being paid, broadcast. A key.
More ads and credits below.
Furnish: Leo Burnett Dubai, United Arab Emirates
Executive Creative Boss: Andre Nassar
Creative Boss: Rondon Fernandes
Art Directors: Daniel Salles, Robison Mattei, Champion Toyofuku
Copywriter: Wayne Fernandes
Head of Art: Bruno Bomediano