Who knew Grey's comprehensive CEO Jim Heekin could be comedy gold?
Well, none other than his creative partner, Tor Myhren, who, when not building ads for DirecTV, Febreze and Gillette, spoofs pops stars and their videos.
First came "Not anything Compares to 2," Myhren's Sinead O'Connor-like plea to get all of Grey's creatives on the following floor. Then he and acquaintances dressed like Hall & Oates to impale nasty indistinctive observations on blogs with "Furnish Spies." Now, the Weird Al of chief creative officers has channeled Abba to ridiculously celebrate Heekin's 10th anniversary at Grey.
Set to the tune of the ridiculously communicable "Fernando," the video includes digs about all from his boss' baldheadedness and "hairy hands" to his gold rings and bicep curls. There's even a jag about Adweek—a nod to clear press that's delivered with a twist.
"Jim Heekin" is Myhren's chief manufacture to date, with attire changes, backing dancers and even a singing partner, Ivy Mitchell, who in her day job works for Suresh Nair, Grey's strategic schooling chief. Oh, and as in "Furnish Spies," the naturally bald Myhren dons a additional shoulder-part dread wig, this time to ape the hirsuit guys in Abba.
Keep 'em appearance, Tor, and thankfulness for the laughs.