McDonald’s Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency

With no famine of new exposure appearance from McDonald's (for best or worse), it can't come as much of a bolt from the blue that it's tied Super Bowl team, too.

Later a brainteaser before in the week that not compulsory customers would soon have a new way to pay at McDonald's, the chain has now unveiled the full spot from Leo Burnett—amplification the mystery currency.

Check it out below.

With this spin on the "I'm lovin' it" thought, McDonald's is putting its money where its mouth is. As a substitution for of cash, it questions unsystematic customers to pay by screening acts of like—mission their mom, hugging, doing a dance or approving their acquaintances and family tree. The thought will hold out to some real-world equipment owing to Valentine's Day.

It's indeed a cute and hearty thought. I hope they come to Adweek's local McDonald's on 4th Chance and St. Mark's Place, where all could really use some more lovin'.

I also marvel how will this go over in Nevada, one of the few seats where it's by now legal to pay with lovin'.

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