Excellent news, soccer-obssesed dudes — it turns out if you can kick the ball, you can dance too, at least, as long as you also have a modest help from a film editor.
A set of ads from Spanish soccer magazine Libero takes on the thought that men can't cut a rug, by looping confirmation of casual soccer players doing warmups, feints, passes, and other tricks in time with music.
Visually, the spots, bent by Lola, are in the end GIF montages. But by and large, they, do a nice job of wrapping the style into a clear thought: that the periodical covers polish—additional than sports—in terms football fans will delight in. (The spots also fall less into the men-are-meatheads trap than the brand's link-talk spots from early last year, which are still bounty amusing.)
Sure, the "Can-can" video is a touch corny (who wants to hear that song again, ever, even as a joke?) But the rock and techno clips all more or less nail the schedule with confidence (Cumbia looks fantastic, too… we just can't call ourselves experts).
Of way, the ads might also be ruining a impeccably excellent defense for the guys who were just being bone idle.
(Via Ads of the World)