‘Gets’ Tagged Posts
Looks like Rob Zombie is a big fan of David Fincher's Seven. The musician turned director's second ad in 10 months—this one for Amdro ant bait—looks and feels like the creepy opening credits of the 1995 movie that served up the head of Gwyneth Paltrow. Lots of extreme close-ups, odd textures, scratchy lines and quick cuts. Zombie's last ad was for Reckitt-Benckiser's Woolite, a Euro RSCG client. This time, he's working for Saatchi & Saatchi. The focus of the new spot is a bald and dentally challenged guy—played by Ron Howard's brother, Clint—who manically pieces together a threatening note that reads, "You will die ants." It's most definitely a better brand marriage for Zombie than a detergent for fine washables. "Death Note" is Saatchi New York's first work for Amdro since winning its creative business last year.
That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used Earth Day—which is this Sunday—as a way to tout its all-natural ingredients. Public eco-friendly stunts and animated artwork ensued. This go-around, it's a bouncy and beautiful two-minute video blending nature and music. In the campaign, from Baldwin& in Raleigh, N.C., sound designer-composer-musician Diego Stocco turns flora and fauna into his personal orchestra. It's intended to "sing the company anthem," the marketer says, given that Earth Day is its Hanukkah, Christmas, New Year's and Fourth of July rolled into one. It's a clean, clever concept with toe-tapping results. I never knew a lemon tree sounded like that. Take a listen.
Cue the teenage humor: Planters Nuts has created a new ad touting its snack mix, co-branded with Men's Health magazine, as "the manliest mix we've ever assembled." It's an amusing extension of Planter's cinematically themed cartoon characters, introducing a crack team of anthropomorphized nuts through a mock trailer that strings together the most over-the-top of action movie clichés. The heroes, for example, battle a squirrel on a ski slope, and blow up an entire planet with a laser. Presumably, Mr. Peanut's stunt double had a part. The nutcracker, meanwhile, is conspicuously absent.
Entertainment Weekly was OK with Jennifer Love Hewitt's new show, in which she plays a single mom turned prostitute, but they were less comfortable with her, uh, qualifications for the role. At least, that's the only explanation I can think of for why ads in EW promoting The Client List were altered to reduce the size of Hewitt's breasts. (Everywhere else, the ads showed her to be more ample.) Hewitt herself wasn't too bothered by it, even though she was never shown the altered version of the ad. She joked with KROQ's Kevin & Bean that "someone wanted [her] to have a boob reduction," but was relieved that "at least [Entertainment Weekly] still ran the ad, and they've been very kind to us." Not kind enough to at least shoot her a text before Photoshopping her image to meet their aesthetics? I've never claimed to understand Hollywood.