‘Ikea’ Tagged Posts
Ikea is on a roll. On the heels of its groovy banner ad, which fit 2,800 clickable products into a 300-by-250-pixel box, the Swedish furniture retailer is now set to revolutionize the home-theater system. So it claims, anyway. The video below, put together by Swedish ad agency Forsman & Bedenfors, introduces Uppleva, a new range of products that integrate TVs and sound systems into Ikea furniture. The spot itself is clean, crisp and amusing, especially in its light parody of traditional product demonstrations. (The spokeswoman's solution to not being able to catch the remote without looking is a great little moment.) Visually, the furniture looks streamlined in stylish Ikea fashion. As for the technology itself—there's little to go on. Ikea isn't saying much about the HDTV specs. It feels kind of '60s, actually, to have media equipment integrated into pieces of furniture. But as long as you don't have to assemble the TV itself, there'll surely be a big market for the new line. Uppleva will be available in Stockholm, Milan, Paris, Gdansk and Berlin in June; in all of stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway and Portugal this fall; and in more countries next spring.
Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire store—some 2,800 products—inside a 300-by-250-pixel banner ad. As you move your mouse around the banner, the products get magnified. You can click on them, and it takes you to a page where you can order them. We can probably agree that this may not be the most practical way to browse merchandise, but it fits so well with the brand that it's undeniably charming—a wonderful big/little idea. It's actually reminiscent of the BMW banner ad we wrote about last year, which was 18,000 pixels long … and not a bad read at all. Via Adland.