Tag Archives: latest

Walmart is the Newest Pharmacy Chain to Restrict Opioid RX’s

Walmart’s policy caps new opioid prescriptions at a seven-day supply and limits dosages. What happens when over 100 Americans a day die from opioid-related substance abuse? Policies change. The outcry becomes so loud it can’t be ignored, and everyone – including retailers – is forced to stand up and take notice of the opioid epidemic. […]

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Fentanyl: The Newest Deadly Injection Cocktail Ingredient?

Capital punishment in the United States has been thrown into a tailspin recently, as a nationwide shortage of the medications required for lethal injections has forced some states to explore alternative methods of execution. One of the alternatives being considered? The synthetic opioid, fentanyl. A Closer Look at Fentanyl As an implement of execution, fentanyl […]

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Burger King: Random Gloria Tour

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Take a Tour of HBO’s Pretty Awesome SXSWesteros Game of Thrones Activation [Video]

Austin is swarming with interesting and weird activations at this year's South by Southwest. And HBO's Game of Thrones experience, cleverly named "SXSWesteros," is a particular standout.  HBO teamed up with design studio Red Paper Heart and Civic Entertainment Group to help visitors become the show's badass teenage heroine, Arya Stark, in the form of a […]

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Tinder Users at SXSW Are Falling for This Woman, but She’s Not What She Appears

Well, this is sneaky—and for some, heartbreaking. Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend of ours made a match with her, and soon they were have a conversation over text message. But when he opened up Ava's Instagram, it became […]

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Spritex: Mosquito

Being a mosquito doesn’t pay off. Advertising Agency: TBWA, Luanda, Angola Creative Director: Diogo Peixoto, Miguel Reis Art Director: Joao Martins Copywriter: Sara Sezifredo Illustrator: Carlos Antunes Account Manager: Joana Miranda Published: March 2015

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Spritex: Mosquito

Being a mosquito doesn’t pay off. Advertising Agency: TBWA, Luanda, Angola Creative Director: Diogo Peixoto, Miguel Reis Art Director: Joao Martins Copywriter: Sara Sezifredo Illustrator: Carlos Antunes Account Manager: Joana Miranda Published: March 2015

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MINI: Star Wars VII

Advertising Agency: Service Plan, Belgium Creative Director: Bart Klerckx Art Director / Copywriter / Illustrator: Bruno Giunta

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Another ‘World’s Hardest Job’ Campaign Says Moms Should Be Paid $260,000 a Year

A new British campaign from Interflora for Mother's Day (which is in March in the U.K.) has almost an identical concept as last year's famous "World's Toughest Job" from American Greetings—but with a little twist. This one is called "Hardest Job in the World" (that's not the twist), and it included a fake ad that […]

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Apple Watch May Be the Future, but Its First TV Ad Borrows From the Past

For a product Apple hopes will be revolutionary, the first TV commercial for the Apple Watch, unveiled today, had an instantly recognizable style. And no wonder—it's a style that's gained no small measure of equity since the advent of the iPhone in 2007. And the ads continue to look and sound great. The formula is […]

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The Bruised Woman on This Billboard Heals Faster as More Passersby Look at Her

Here's an interesting use of facial recognition technology on billboards—to do something a little more inspiring than target you with the right products. To coincide with International Women's Day this Sunday, London agency WCRS teamed up with Women's Aid and Ocean Outdoor to create some remarkable digital billboards about domestic violence. They use facial recognition […]

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Orange Babies: Borrowed time

There’s no reason for another baby to be born with HIV. With the right treatment, education and support the mother-to-child transmission rate is less than 1.7%. With your donation, Orange Babies can help more children experience the wonder of a very ordinary life. Advertising Agency: Quirk, Johannesburg, South Africa Production House: Fresh Eye Films Director: […]

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Google’s New California Campus Will Be More Like a Sci-Fi City Than an Office

Google has just unveiled plans for its new Mountain View, Calif., campus—and they don't skimp on the sci-fi. The designs, by architects Bjarke Ingels at BIG and Thomas Heatherwick at Heatherwick Studio, feature transparent, biodome-like buildings, bike paths, running tracks, meadows and a babbling brook—along with a public plaza with retail space for shops and […]

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Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac Shakur—the late rapper's first narration of a commercial. "You see, you wouldn't ask why the rose that grew from the concrete had damaged petals," Shakur […]

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Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of […]

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Netflix Uses One Brilliant Tweet to Show Why You Should Be Afraid of Comcast

Netflix and Comcast have been sparring for a while. But on Wednesday, Netflix delivered a quietly epic uppercut to the cable giant and its interests—thanks to a single creative tweet. It concerns net neutrality, on which the FCC is set to vote Thursday. Netflix is heavily invested in the issue, fearing that without an open […]

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WestJet: Bruce

Advertising Agency: Publicis, Toronto, Canada Creative Director: Tim Kavander Group Creative Director / Art Director: Kerry Reynolds Group Creative Director / Copywriter: Mark Fitzgerald Producer: John Scarth TSU Agency Producer: Carlo D’Ecole Account manager: Emily Steeves Production Company: The Solidarity Union Director: Shaun Anderson

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WestJet: Bruce

Advertising Agency: Publicis, Toronto, Canada Creative Director: Tim Kavander Group Creative Director / Art Director: Kerry Reynolds Group Creative Director / Copywriter: Mark Fitzgerald Producer: John Scarth TSU Agency Producer: Carlo D’Ecole Account manager: Emily Steeves Production Company: The Solidarity Union Director: Shaun Anderson

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This Agency’s Weekly ‘Clean the Fridge’ Emails Are a Thing of Beauty

No workplace email gets trashed faster than a mass reminder to clean out the company refrigerator. Heck, I wouldn't even bother to open one. (Such an email, I mean. The fridge—I'd open that, sure. I've got to stow my Limburger-onion hoagies someplace.) At Boston agency Allen & Gerritsen, however, the weekly "Clean the fridge" emails […]

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Sony: Tango

Advertising Agency: Cerebro Y&R, Panama City, Panama General Creative Director / Creative Director: Jorge Heilbron Art Directors: Mario Monteza, Jorge Heilbron Copywriter: José Rolando Diaz Published: February 2015

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