‘Week’ Tagged Posts
Dunkin' Donuts has partnered with Discovery Channel's beloved Shark Week of aquatic predator-related programming to bring you the above confection, the Shark Bite donut, a yeast donut iced with a red-and-white pattern causing it to resemble a life preserver.
The partnership extends to the Dunkin' logo on the Shark Week page, too—it's mostly the same, except it's had a bite taken out of it, and the slogan at the bottom reads, "Shark Week runs on Dunkin'" (rather than "America runs on Dunkin'").
The donut is going out to select stores around the country, says Harold Morgenstern, svp of national ad sales for Discovery. "Very rarely does Dunkin' Donuts change its logo," he pointed out. The deal is part of a larger Discovery partnership for the restaurant: "They'll be in all of our higher-rated premiere shows across the network," said Morgenstern. "For Shark Week, [Dunkin' is] new. They've been on and off the network for quite some time." Morgenstern says the partnership will also include a billboard in Times Square and ways for fans to interact.
"We're going to have 'Take a Bite, Take a Pic,' encouraging fans to take a bite and take a picture of it [for social media]. During Shark After Dark, we'll show some of those and have some prizing involved."
Accordingly, we felt like we should offer some suggestions for future donut/show integrations.
Nude Donut (Naked & Afraid) — It's free, but you don't get a napkin.
Crab Surprise (Deadliest Catch) — A box with 11 mousetraps and one donut inside.
Lucky Donut (Gold Rush) — Available to groups of 10 or more. One customer gets a delicious donut of his or her choice, and everyone else gets cold french fries.
Hide-A-Donut (Moonshiners) — Actually a flask.
Experimental Donut (Mythbusters) — Explodes.
We expect to hear back from Discovery about these suggestions any moment now. Shark Week comes back Aug. 10; you can get your life preserver donut at Dunkin' from Aug. 4.
Just watching Discovery's Shark Week will make you feel like you're skiing on two great whites while a mermaid clings to your leg.
Behold the resplendent CGI overkill of this internally produced Discovery Channel spot, featuring different kinds of sharks leaping around our chum-tossing "King of Summer." You’ll have to watch two or three times to catch all that's happening as he drives his great whites into a sea of seals, seagull snacks and fleeing penguins.
The mustachioed hero basks in the carnage, a look of unadulterated glee on his face. And then the mermaid winks at us. It is cheesy for the sake of cheese, and it's blood in the water for Shark Week fans.
“http://www.adweek.com/files/imagecache/node-detail/blogs/pussy_1_0.jpg”> Here are the five most read AdFreak posts from last week:4 Be Drunk with a colorful Pantone swatches for this /> 3
2 Announcement warns Hand Sanitizer You’re just a little far shakes a Sex Toy
1 British agency does not know how to advertise other energy drink called Pussy
“http://www.adweek.com/files/imagecache/node-detail/lego-luka-apps-ep_0.jpg”> Here are the five most read stories AdFreak Last week:
5 Allstate Home functions in the sand by the hurricane ravaged ad, but struggle owners claim
4 Assessments Lego again with great response Boy Who Lost His
Ninja 3. Homosexuality for your business
2 Red Robin, as PR has not bought at the price $ 11.50
first KFC apologizes for the chicken part of the brain and / or kidney UK students
“http://www.adweek.com/files/imagecache/node-detail/blogs/kate_moss.jpg”> The five most read AdFreak posts in last 7 days:
5 Water Pizza Hut, new perfume chain, Smells Like Freshly baked dough />
blur the third Crate & Barrel apologizes for ‘Wallet sale Beggar
Inspired by NYC homeless 2nd Kate Moss in his life cm Airbrushed in New Fashion Ads
1 Lego Shock 11-year-old boy by sending Set Discontinued He always wanted http://adweek.feedsportal.com/c/
five positions most read AdFreak Last week:
5 Famous Brand logos for the Zombie Apocalypse
revised fourth FPSRussia Leads All-Star Cast
W + K Seeking Help in Crazy Old Spice
Epic Job Listing 2 When 10-Year-Olds Ran By one
1st American Apparel, Gap Blasted for Hurricane beaches announcement
“http://www.adweek.com/files/imagecache/node-detail/blogs/will_ferrell_0.jpg”> The 10 most read posts AdFreak last week:
5th Dior ad Natalie Portman Banned eyes Too Damn Beautiful
4 Breakfast-cereal mascots that you never wanted to before
seeing 3rd “SNL” Spoof Ad Brad Pitt Chanel only slightly dumber than the Real Thing
2 Women Nike athletic tights Cut
1 bone. Will Ferrell Old Milwaukee ads now for Swedish television
“http://www.adweek.com/files/imagecache/node-detail/blogs/cover_girl_talia_ep.jpg”> The 10 most read posts AdFreak last week:
5th The man with the smallest penis Win an iPhone Contest Website
4 Brad Pitt Chanel No. 5 is utter nonsense announcement, and I’m OK with that
3. Meeting with Talia Castellano, the world
2 Covergirl more inspiring. Facebook protest in Oregon force anti-marijuana Lower panels
1 Maxipad brand goes for blood in response to Brilliant Facebook Rant
The five most-read AdFreak posts from the past week:
5. Justin Timberlake Tries to Bring Sexy Back to Myspace
4. Boy-Band Parody Pits Hot Abs Against Mitt Romney
3. Can You Guess Why This Swimsuit Ad Got Slammed in Sweden?
2. 5 Great Google Commercials to Watch on Its 14th Birthday
1. Oreo Gets Dunked by One of the Best Twitter Replies Ever